Later living in the UK is at a crossroads. While the concept of retirement communities and assisted living has made headway, only 0.8% of the population lives in such accommodation, compared to 5-6% in countries like the US, Australia, and New Zealand. The delayed adoption of later living options – with the average age of entry being 78 – not only poses significant health risks for older adults but also exacerbates societal challenges such as housing shortages and a misunderstanding of senior citizens’ value. A fresh approach is urgently needed to reshape the narrative around later living.